BetterLinks Pro is a WordPress plugin for simplifying the process of managing, tracking, and measuring user interactions with your links. It allows you to create and manage short links easily and to analyze their performance.
Plugin features include: easy-to-use link shortening, redirection options (301, 302, and 307), the ability to organize links into categories, the ability to add UTM tracking parameters, as well as geo-targeting functionalities. With geo-targeting, you can redirect users based on their geolocation, allowing for more targeted marketing efforts. It also provides an option to add a pixel for retargeting users who click on your links. BetterLinks Pro includes built in A/B split testing options.